Why Does Butter Packaging Say "Keep Refrigerated"?

Why Does Butter Packaging Say

Having soft butter is one of life's simple pleasures, and the best way to enjoy soft butter anytime is by simply keeping your butter on the counter. 

So you may be asking yourself, “then why does it say 'Keep Refrigerated' on the packaging?"

In 1924 The United States Public Health Service/Food and Drug Administration issued a Standard Milk Ordinance, which today is known as the Grade “A” Pasteurized Milk Ordinance (PMO).  So although it's a scientific fact butter does not require refrigeration, the PMO requires all packages containing milk or milk products be labeled "keep refrigerated." 

This of course creates enormous consumer confusion with regards to butter. The butter is sold in refrigerated cases and it says "keep refrigerated" on the packaging.  No wonder Americans are confused! 

Our mission at Kitchen Concepts is to eliminate consumer confusion and set the record straight: Butter does not require refrigeration. In fact, according to the multiple shelf life studies we conducted, we’ve learned butter can stay on the counter for three weeks before there are any signs of spoilage (which is usually plenty of time to work through a stick of butter).

Surprisingly, nearly 50% of Americans have “no idea” that butter doesn't require refrigeration. So if this is breaking news to you, we are happy to be “spreading’ this exciting news. Try keeping your butter on the counter. Once you experience mornings with soft, spreadable butter, you won't go back!

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